2026
Master's thesis
A theoretical examination of the potential of scandals for societal transformations. In addition, a discussion of the strategies and mechanisms that lead to more constructive scandals.
Thesis
research
Theory
Transformation
potentials unlocked
Society
Team
Alexandra Heider
Supervisors
Prof. Gerhard Buurman & Romas Stukenberg
Roles
Research, Concept, Strategy
Context
Outrage is everywhere – is there anything good about it?
Scandals are complex and can lead to important changes – if used wisely.
Approach
We examined the current state of research on scandals, for example:
How they work
Historical events that led to reforms and changes
Different theories and perspectives on scandals
What social media changes
Tilting points between "empty" scandals and constructive ones
People's opinions
After analyzing the mechanisms behind scandals, we developed a comprehensive model and made this knowledge available in the form of a handbook.
Outcome
A handbook made of two parts:
Theoretical section – The typology of the scandal
Action section – A thought-provoking section offering strategies, mechanisms and techniques for potential scandal-makers, taking into account what it takes to create constructive scandals
In addition: a digital feature for reflection that challenges seemingly ordinary topics that are actually scandalous.